Yahoo –
Roadshow

In the summer of 2006 Yahoo launched a brand new questions and answers section on their site. In order to promote this to the bright and brainy people of the UK they knew they need an idea that would create a buzz – so the Brain Bus was born.

A team of IFM Brain Specialists, including a presenter, packed their bags and boarded the bus, travelling to festivals, cities and events throughout the UK.

Designed and sectioned into different zones, the Brain Bus represented different parts of the brain with games and competitions the order of the day. Needless to say, many questions were answered and a great time was had by all.