Lynx Manwash –
Product launch Lynx Boost shower gel.

A team of Bikini clad models, sent pulses racing around the country during the hot summer of 2006. The army of boost babes took no prisoners, from hosing and washing them down on the streets, to the manwash unit – a man size conveyor belt on a specially adapted articulated truck for some of Britain’s dirtiest at the UK Festivals!

Needless to say that Lynx and the Manwash unit became talk of the town, the queues went on for miles, and a free branded Lynx towel and sample were given away along with a very enjoyable memory. We can confirm that the IFM staff will do what it takes to get the job done and we aren’t afraid to get our hands dirty!